Brand Visual Identity
This stage starts by coming out with business name ideas and after designing the logo then choosing the brand’s color palette accordingly and finally unifying the layouts and fonts for different usages from website to social media to company profile, brochures, even the office decorations and every other type of visualization to assure the consistency of the brand image.
Brand Message Identity
This stage is all about the brand’s story and what message it needs to deliver. Starting by the positioning statement that defines a business’s place in the market, passing by defining the brand’s vision, mission and values the company follows and ends with the unique selling proposition that pushes business to stand away from competition.
Brand Identity Templates
After deciding on the brand’s inside out identity comes the time of applying that on all the materials that identity will be transferred through repeatedly this includes Presentations and documents templates, email and newsletters, data sheets, white paper layouts, and finally landing pages templates.