content analysis

How to do content analysis for your website?


Content analysis is a way to measure the effectiveness of your website. It’s important to know how your visitors are interacting with your site, and what they’re searching for on search engines. The information will help you improve the content so that people can find what they need more quickly and easily. This article will show you how to do content analysis for your website

Web content analysis is an important part of any website.

Content analysis is a way to measure the effectiveness of your website’s content. It helps you understand how effective your current content is, and where you need to improve it. This can be helpful in a variety of ways:

  • Content analysis can help you increase traffic by making sure that people have what they want on your site when they visit it.
  • If there are problems with any part of your site’s design or layout, content analysis will tell you where those issues are so that they can be fixed quickly–saving time and money in the long run!

Analyze the data.

Once you have your data, it’s time to analyze it.

  • Look at the number of keywords you are ranking for. How many are there? Are they relevant to what your site is about? Can you add more related terms that will help improve your rankings in these areas? You may also want to look at how many times each term appears on-page and whether it could be improved by adding more content around those topics or making some changes with internal linking (i.e., linking back from other pages).

Create a keyword list.

  • The first step to creating a keyword list is to use Google Keyword Planner.
  • You can also use a keyword research tool such as SEMrush or Ahrefs. These will help you find out which keywords are popular and how much traffic they get on average per month.
  • Another option is to use a keyword analysis tool like UberSuggest or (KTI), which tells you how many times people have searched for each word, what words they most often search with, and other useful information about your target audience’s interests and needs so that you can make sure your content addresses them all in some way shape or form!

Audit your own website.

  • Audit your own website

The first step to content analysis is to audit your website and make sure it’s in good shape. This will give you a baseline from which to measure other websites, so it should be done even if you aren’t planning on doing any other kind of analysis. What should you check? We suggest the following:

  • Check for broken links (and fix them!). This is especially important if there are many pages on your site that link back and forth between each other; if one doesn’t work properly, then users may get frustrated when they click on something expecting it to take them somewhere else but end up in an error page instead!
  • Make sure there isn’t too much duplicate content across different pages or posts on a single page–this can confuse search engines into thinking multiple pages are one single entity rather than separate entities with unique content; also remember that some people might not realize they’re reading “the same thing” over again because they’re reading different formats (i.,e., text vs photo vs video).
  • Look at keyword density across different types of content–if too many keywords appear only once per paragraph/page/post then Google might not rank those pages well despite having lots of great information within them! On the flip side though…if no keywords show up anywhere then readers won’t know why they clicked through either since there’s nothing telling them why this particular article would interest them specifically rather than any other article out there.”

Find out what your competitors are doing.

The best way to figure out what your competitors are doing is by using Google Search Console and Google Analytics. You can also use social media monitoring tools like Sprout Social or Hootsuite to see how many followers they have and how often they post content on social media.

For a more in-depth analysis of your competitor’s content strategy, we recommend using a tool like BuzzSumo that allows you to search for specific keywords and see what type of content performs best for those terms (i.e., blog posts vs infographics vs videos). Once you’ve found some good examples of the type of content that performs well with that keyword, analyze why it works so well by looking at things like:

  • What kind of questions does this article answer?
  • How long is it?
  • Who wrote it?

You can also use a competitor analysis tool like SpyFu or SEMrush in order to find out what keywords other companies are ranking well for on Google search results in pages (SERPs), as well as their traffic volume numbers per month

Create a content plan.

With your data in hand, you can start to create a content plan. A good way to do this is by focusing on each stage of the funnel and determining what messages should be communicated at each point.

For example, if you have an e-commerce site with multiple products (like shoes), it might make sense for you to segment your audience into those who are looking for casual footwear and those who want athletic shoes. You could then create separate landing pages for each group that emphasize different benefits of buying from your site: “If you’re looking for casual shoes…” versus “If you want something more durable…” In addition, there may be some overlap between these two groups–for example, someone who wants durable athletic shoes might also appreciate a pair of stylish loafers or dress boots from time to time–so it would make sense for both sets of visitors to see some crossover content, as well as dedicated pages, focused on their needs only.

Come up with a list of keywords that you want to focus on

The next step is to come up with a list of keywords that you want to focus on. This can be done in two ways:

  • You can choose keywords that are relevant to your business, such as “content marketing” or “blogging tips” if your website is about content marketing or blogging.
  • You can also choose keywords that are in demand by the people searching for them, like “how-to-write an article” or “how do I create videos”. This will help improve the traffic coming from search engines and make it easier for visitors who landed on your site through these searches since they’ve already expressed interest in what they’re looking for. But don’t go overboard here! If you try too hard and start targeting too many different types of content at once (like this article), it’ll end up confusing readers instead of helping them achieve their goals faster — which defeats the whole purpose of having an SEO strategy in place in the first place!

Evaluate your content performance.

When you have your content performance data, you can use it to make decisions about your website. For example, if the bounce rate for a page is high (say, more than 50%), then you know that people are leaving quickly and not engaging with the content on that page.

You may want to consider redesigning or reworking that page so that it’s easier for users to find what they’re looking for and stay engaged with the site longer. You might also look at other pages with similar metrics and see how they differ from this one–maybe there is something on those other pages that works better than what’s currently being used in this case?

Content analysis helps you understand how effective your current content is, and where you need to improve it.

Content analysis helps you understand how effective your current content is, and where you need to improve it. It’s a good idea to do content analysis on a regular basis so that you can keep track of changes in engagement over time.

Content analysis can be done manually or with software tools like Google Analytics, but either way, it involves collecting data about the performance of different pieces of content on your website and then analyzing that information to determine what works best for driving traffic and conversions.


There are many ways to analyze your website’s content. The best way to do it is by using a combination of tools and manual analysis. The more data you have available, the better able you’ll be able to evaluate what works and doesn’t work on your site.