Author Archives: Lamiaa Shaheen

Artificial Intelligence

Artificial Intelligence and Personalization in Digital Marketing

We live in a rapidly evolving digital era where artificial intelligence (AI) has become one of the most vital tools. It significantly contributes to improving digital marketing processes, especially in the field of personalization. AI can analyze vast amounts of data and helps in understanding user behavior in ways that surpass human capabilities. These abilities[Read More]

Arabic Content in Digital Marketing

The Importance of Arabic Content in Digital Marketing

Some may think that Arabic content is not essential in digital marketing. However, this perception has been proven wrong in recent years. Arabic digital markets are among the most significant globally, which underscores the need to develop, enhance, and continuously work on attracting more audiences and consumers to them. Arabic Content in Digital Marketing The[Read More]

Artificial Intelligence and Personalization in Digital Marketing

AI For Digital Marketing: Transform Your Strategies in 2025

AI For Digital Marketing has become an indispensable tool in today’s rapidly evolving digital era. It plays a crucial role in enhancing marketing processes, particularly in personalization. By analyzing vast amounts of data, AI offers insights into user behavior that go far beyond human capabilities. This empowers marketers to create highly tailored and impactful customer[Read More]

Influencers in Digital Marketing

Using Influencers in Digital Marketing in Saudi Arabia

Influencer marketing has become one of the most prominent strategies in modern digital marketing. The reliance on influencers has become a critical focus for digital marketing agencies, especially those influencers who have large follower bases on social media platforms such as Instagram, TikTok, and YouTube, among others. Influencers in Digital Marketing Marketing agencies turn to[Read More]

Digital marketing in Saudi Arabia

Digital marketing in Saudi Arabia; Growth of E-Commerce

Digital marketing in Saudi Arabia Digital marketing in Saudi Arabia has witnessed rapid and remarkable growth, reflecting a fundamental shift in how brands interact with their audience. This transformation has been fueled by significant technological advancements, which have influenced marketing strategies and consumer behavior. This evolution has created a thriving digital marketing landscape, making it[Read More]